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Leadership

What makes Clean Agency’s senior team unique is our combination of expertise in environmental assessment and green marketing. Our experience across different industries enables us to tackle a wide variety of sustainability challenges and generate solutions for our clients that save money and increase brand value.


Seri McClendon

CEO

RoleSeri is the CEO of Clean Agency, responsible for running the agency since its inception in 2002. She is the primary business development lead and also provides client services, business and sustainability strategy and team leadership. Her role is to forecast market changes for Clean and our clients to provide guidance and strategy and be successful in a quickly changing business landscape.

Previous Work: Prior to starting Clean Agency, Seri held Vice President positions at large advertising and design agencies including Think New Ideas and Perceive.

Education: Seri holds a Bachelor of Arts in Communications from Seattle University and a Master of Arts in Geography from California State University Long Beach with a focus in Industrial Ecology and Life Cycle Assessment Training.

After graduating from California State Long Beach she was appointed to the USC Center for Sustainable Cities Advisory Board. She currently sits on the board of Verynice Global Design Strategy Consultants.

Expertise:

  • Business Strategy
  • Sustainability Strategy
  • Green Marketing and Communications
  • Business Trends in Sustainability
  • Design and Creative Supervision
  • Creating the Business case for corporate sustainability efforts
  • Partnership Development

Industry Experience:

  • Food and Beverage (including agricultural ingredients & protein sourcing)
  • Paper and Packaging
  • Gaming/Hospitality
  • Toys/Video Games
  • Apparel
  • Government and Cities

Speaking Engagements:

  • Natural Product Expo, Anaheim CA
  • Unified Wine and Grape Symposium, Sacramento, CA
  • Disney Synergy Lab, The New Green Business Advantage, Glendale, CA

Interviewed:

  • Los Angeles Business Journal
  • Fast Company
  • The Guardian

Rubi Rajbanshi

Research Director

Rubi is skilled in planning, introducing, and driving strategies, metrics, and technologies that assist companies in formulating and achieving their sustainability goals.  She has experience in strategic planning and sustainability reporting, including The Climate Registry, CDP, and Global Reporting Initiative (GRI), and has worked on a variety of projects encompassing greenhouse gas and air quality mitigation, sustainable design, life cycle assessments, water impacts, and climate resiliency.  She is skilled in presenting the value proposition of recommendations to clients and management.

Rubi spent a good portion of her career at the Port Authority of New York and New Jersey and built an impressive record of achievements through a series of increasingly responsible positions for this interstate agency that builds, operates, and maintains the 16-acre World Trade Center site, and a network of aviation, rail, surface, transportation, and seaport facilities throughout New York / New Jersey region. In 2014, she was selected into the Agency Leader Training Program, and has also worked with local California Air Districts.

She holds a Masters of Science in Environmental Engineering from Northwestern University, a Bachelor of Science degree from the Massachusetts Institute of Technology (MIT), and is a LEED accredited professional.

 


Jennifer Krischer

Account Executive

Jennifer provides the Clean team with excellent project management skills to keep our communication clear and our deadlines met as agreed upon. She also holds a wealth of knowledge in marketing to implement the proposed programs in a creative and direct design template. With a diverse entrepreneurial background, she often assumes many roles in our projects. Additional skills include writing, social media planning, community outreach and supply chain research.

Jennifer is currently attending Graziadio School of Business and Management, Pepperdine University achieving an MBA and will have a SEER Certificate (Social, Environmental & Ethical Responsibility)shortly. Her undergraduate work was at U.C.L.A.

She has held posts within the Los Angles area of retail management as well as apparel product development and manufacturing.


Kristie Shields

Media Director

Kristie has over 20 years experience in the advertising media industry. She has been recognized within the industry for her work, including winning MediaWeek’s Media Plan of the Year, speaking on digital panels and being honored by MINs Sweet 16 for Innovative Media Thinking.

Kristie has been a leader in developing new ways to look at media investments through media modeling (call them media algorithms) but her real passion is breaking out or media silos and working closely with agency teams (creatives to strategy and vendors) to collaborate and bring media ideas to life. With the media landscape changing daily, Kristie strives to find the best places for ideas to live whether it be paid, earned or simply created from scratch. Her category experience has ranged from good old American Brands such as Dickies (First time apparel sponsorship of YouTube Sensation RoadKill) Beer (Miller 2x and PBR!) to Seattle attractions such as Experience Music Project and Seattle Art Museum.

Kristie is no stranger to hearing the word no in the media world until she hears “yes”. Ask her about the ant farm that she negotiated to be put in the Alaska Airlines terminal in SEA TAC to promote CityU or the time she got HULU to change their ad units to promote a “Double Down” experience for her online gaming client.

Other clients include Nike, Holland America, Seattle’s Best Coffee, Microsoft, REI , Amazon and a whole lot of financial – among others.