For the past three years, Clean has attended the WestPack packaging tradeshow in Anaheim to check out the latest in green packaging innovations. Normally we head straight for the Green Pavilion, where all of the self-proclaimed “green” packaging suppliers are grouped together. This year however, the “Green Expo” wasn’t a separate expo hall showcasing niche green companies. It instead took the form of a guidebook containing booth listings for more than 500 suppliers across all areas of the expo that offer sustainable technologies and services.
So what was the takeaway for Clean? “Sustainability”, once considered a concern external to ordinary business operations and handled by niche green companies is now being embraced by conventional companies, and other businesses that we may not have traditionally defined as “green.”
What then, is the takeaway for our clients? Well, this is a reminder that when embarking on sustainability it’s important to get your suppliers involved and find out what they have to offer. By opening the lines of communication, you may find that they may have products and services with more sustainable features that can help you to achieve your sustainability goals.
Clean can help you to open these lines of communication, and design communications programs that engage suppliers in support of sustainability. And for companies considering a green product or service offering from a supplier, Clean can help to assess whether the offering will really lead toward improved sustainability performance and match up with corporate sustainability goals.