This past Valentine’s Day I had the opportunity to speak to a group of students in the masters program at USC Annenberg’s school about Corporate Social Responsibility (I’m the one in the Annenberg ball cap!).
I shared some background information about Life Cycle Assessment and CSR reporting with the Global Reporting Initiative, and we discussed how and why corporate employees would employ these techniques in their daily jobs.
For me, the major takeaway of this experience was that the field of CSR is continuously expanding, and the ways to approach corporate sustainability continue to grow. The students’ areas of focus ranged from quantitative evaluation of social impacts from traditional corporate philanthropy, to public policy development and implementation, to using marketing and competitive benchmarking tools to increase corporate CSR efforts.
With the increase in university programs dedicated to sustainability and corporate social responsibility, my hopes are great that the workforce of the near future will be making important sustainability change in the public, non-profit and private spheres.