The 33rd largest charity in the United States, Good360 commits to “doing good better” by connecting companies who have goods to nonprofits that need them, in away that benefit both. Clean can support corporate product giving by calculating the LCA benefits to these types of programs.
Clean spoke with Jonathon Cannon, Director of Corporate Development to learn more about the nonprofit’s success and commitment to product philanthropy.
On the outset it looks like good360 has a fairly simple operation model. What do you particularly think has contributed to its widespread success and sustenance over three decades?
The service we provide benefits both the non-profit organizations we serve as well as our generous corporate partners. Our simple model revolves around Good360 getting the right products, to the right people, at the right place at the right time.
How do you maintain long term relationships with your clients? How has good360 helped businesses enhance their brand reputation?
We’ve had a long relationship with companies like The Home Depot. The largest program we run for them is their Framing Hope effort. We help them by finding local non-profit partners who serve veterans who, in turn, pick-up discontinued inventory and returns on a routine basis. We gather and share impact stories so they can see the value they provide to each local community they suppor . In this way, The Home Depot can show a demonstration of their commitment to veterans.
From your commitment for “doing good better” we learned that a lot of your client work is customized. Tell us a little bit about this customization process with an instance that comes to mind.
We like to start each conversation with a prospective corporate donor by looking to see what challenge they are looking to overcome.
For example, we recently partnered with Ricoh, USA, who manufactures many of the copiers and other office machines you see in a typical work setting.
Before we started talking, they did what they could to be environmentally friendly by paying extra to disassemble older machines for parts – reusing what they could and recycling the rest. But after a few conversations with their team, we found a way they could donate these older, yet quality, machines to organizations in an effort to extend the life cycle of each on a monthly basis (to coincide with their schedule to discontinue certain models). By doing so, they now no longer pay disassembly fees, reduce their carbon footprint for parts that require disposal; and in return, they get to see their products being used by local charities that otherwise had no access or means to purchase these for their offices.
What are the items in the highest demand from your non-profit network? Do you cater to a certain demand that comes your way?
We are always looking to elevate the needs of our network to our corporate partners who can provide those types of items. Product demand varies by season (the start of the school year, winter months, post-natural disaster, holiday months, etc.). In general, staples like personal care items and infant supplies are always top needs, but most recently, demand for items such as men’s and women’s professional clothing have increased to coincide with opportunity for individuals to find gainful employment.
We count many different types of non-profit organizations as members and their needs are very diverse. We typically do not have trouble “finding a home” for most products, no matter how random you think they may be.
There are obviously a lot of complex logistical operations involved in your work, give us an instance of a recent challenging experience in logistics that you were able to handle with the background and reach of good360.
Our largest donor, Walmart faced the challenge to immediately move product-filled trailers out of their warehouse to make room for new, empty trucks. We had a routine process to direct filled trucks to non-profit organizations in need within a relatively short timeframe, but were now asked to sometimes do so within an hour’s notice. We were obviously motivated to help, because if we could find a solution, there would now be a bigger opportunity to take even more product, which our network demands. We located a local cross docking facility who will immediately pick up the trailer (to free up space) and transports it to the facility until our logistics partner arrives. They then transfer over the goods to our truck to then go to a local community redistribution partner.