About Us

Seri is the CEO of Clean Agency, responsible for running the agency since its inception in 2002. She is the primary business development lead and provides client services, business and sustainability strategy and team leadership. Her role is to forecast market changes for Clean and our clients to provide guidance and strategy and be successful in a quickly changing business landscape. Prior to starting Clean Agency, Seri held Vice President positions at large advertising and design agencies including Think New Ideas and Perceive. After graduating from California State Long Beach she was appointed to the USC Center for Sustainable Cities Advisory Board. She currently sits on the board of Verynice Global Design Strategy Consultants.

Education Background:

• B.A. Communications, Seattle University
• M.A. Geography - California State University, Long Beach (focus in Industrial Ecology and Life Cycle Assessment Training)

Speaking Engagements:

• Natural Product Expo, Anaheim CA
• Unified Wine and Grape Symposium, Sacramento, CA
• Disney Synergy Lab, The New Green Business Advantage, Glendale, CA

Industry Experience:

• Food and Beverage (including agricultural ingredients & protein sourcing)
• Paper and Packaging
• Gaming/Hospitality
• Toys/Video Games
• Apparel
• Government and Cities

Interviews:

• Los Angeles Business Journal
• Fast Company
• The Guardian

Emily Gasster leads our project management and internal marketing efforts in collaboration with Seri, Clean’s CEO. She has been immersed in the environmental and sustainability industries for about 2 years but her passion for sustainability and corporate social responsibility was sparked while studying abroad in Copenhagen, Denmark in 2018. Emily studied Environmental Geography at Colgate University, focusing on the relationship between humans and the environment. Prior to Clean Agency, Emily interned at AECOM, where she gained knowledge of the economics and technical engineering in the environmental remediation space while researching Brownfield Opportunity Areas (BOA) in New York State. After graduation, Emily worked at GQR Global Markets, a specialized recruitment agency where she sourced talent on behalf of financial institutions involved in resource sustainability (green technology, conventional power, renewable energy, and infrastructure). She developed strategies for new client and candidate acquisition and retention and led term negotiations of over 10 strategic partnerships and prospective clients. These experiences have led her to be an effective account executive and communications strategist for Clean.   

Educational Background:

●   B.A., Environmental Geography, Colgate University

• Supply Chain Sustainability Course, UCLA Extension

Certifications/Training:

●   Certificate in the Fundamentals of Project Planning and Management

• Certificate in Introduction to Marketing

Professional Experience:

●   AECOM, Environmental Engineering Intern

• AECOM, Environmental Real Estate Development Intern
• GQR Global Markets, Recruitment Analyst/Associate, Investment & Advisory, Energy, Power & Technology 
• Instant On, Business Development Representative

Danielle Sclafani has been assisting Rubi, Clean’s Research Director, by analyzing literature reviews of available life cycle assessments and relevant product supply chains. She also helps in conducting life cycle assessments for Clean’s clients through materials research and coordinating with clients’ suppliers and packaging partners. Prior to Clean Agency, Danielle worked as an assistant at Blue Tomorrow LLC., an environmental consulting firm based in Santa Barbara, CA. At Blue Tomorrow, Danielle focused on writing grant proposals and strategic communication reports for their clients. She also lived and worked in New York City at Horizon-Next as an Assistant Brand Strategist, where she conducted data analysis to optimize ad-placements across several different media platforms. Danielle is a current Masters student at the Bren School for Environmental Science and Management at University of California, Santa Barbara where she is specializing in Energy & Climate. Danielle has been recently working with Regeneration.VC on her Masters Group Project, focusing her research on successful business models within the circular economy. She is continuing to work with Regeneration.VC as a summer analyst and is assisting in the development of the fund’s 2022 impact report.

Educational Background:

●   B.A., International Relations, Bucknell University

• MESM degree, Environmental Science and Management, Bren School - UCSB Class of 2022

Professional Experience:

• Regeneration.VC, Summer Analyst 
• Blue Tomorrow, LLC., Administrative Assistant
• Horizon Next, Assistant Brand Strategist