Our Team
Seri McClendon
Hossein Tavakoli
Hossein Tavakoli
Seri is the CEO of Clean Agency, responsible for running the agency since its inception in 2002. She is the primary business development lead and provides client services, business and sustainability strategy and team leadership. Her role is to forecast market changes for Clean and our clients to provide guidance and strategy and be successful in a quickly changing business landscape.
Prior to starting Clean Agency, Seri was Vice President at large advertising and design agencies including Think New Ideas and Perceive. After graduating from California State Long Beach, she was appointed to the USC Center for Sustainable Cities Advisory Board. She currently sits on the board of Verynice Global Design Strategy Consultants.
Industry Experience:
- Food and Beverage (including agricultural ingredients & protein sourcing)
- Paper and Packaging
- Gaming/Hospitality
- Toys/Video Games
- Apparel
- Government and Cities
Educational Background:
- M.A. Geography - California State University, Long Beach (focus in Industrial Ecology and Life Cycle Assessment Training)
- B.A. Communications, Seattle University
Interviews:
- Los Angeles Business Journal
- Fast Company
- The Guardian
Hossein Tavakoli
Hossein Tavakoli
Hossein Tavakoli
Hossein is the Research Director at Clean Agency as a life cycle assessment practitioner with over 7 years of experience working with executives on PCRs, EPDs, and strategies for designing and using LCAs. He integrated sustainability into the Michigan Technical University's research, teaching, outreach, and operational activities to improve quality of life for the campus community and promote a healthy environment.
Before Clean Agency, he worked on life cycle assessments of alternative energy resources, funded by the Department of Energy. He has also worked with over 100 clients at Climate Earth as the North American EPD implementation program leader. He has had an active role in the LCA modeling of the fashion & fabrics industry seeking supplier decarbonization goals by 2030.
Professional Experience:
- Director of North American LCA/EPD Services, Climate Earth, 2021-present
- LCA Project Manager, Climate Earth, 2020-21
- LCA consultant, MycoWorks, 2020- 21
- LCA Graduate Research Assistant in Sustainable Futures Institute, Michigan Technological University, 2014-20
- Environmental Scientist, Energy & Environment Research Center, 2012-14
- Graduate Research Scientist, Northwestern University, 2006-08
RIYA SONY
Hossein Tavakoli
Mitch Webster
Riya is a Program Manager at Clean Agency. On the daily, she advances client project timelines and deliverables and drives movement in the LCA and strategic planning space. Riya holds a Masters degree in Climate Science and Policy from UC San Diego, where she directed and produced a science communication video, The Sun’s True Role in Climate Change, for NASA’s Solar Irradiance Science Team.
Riya has had a strong presence in the sustainability sphere for over 7 years. Before Clean, she consulted for the City of Palo Alto to pass an all-electric ordinance for all new residential homes and designed 12 sustainable development courses for San Mateo Community College for aspiring green building professionals. Riya brings this drive to design meaningful stories from hard data to Clean’s clients and partnerships.
Professional Experience:
- Capstone Project/Project Manager, SIO/NASA, 2021-24
- Sustainability Policy and Programs Consultant, Integrated Design 360, 2019-21
- Laboratory Research Assistant, Grassian Group, 2018-19
- Environmental Safety Associate, UCSD EH&S, 2017-19
- Engagement Fellow, UC Carbon Neutrality Initiative, 2016-17
Educational Background:
- M.A.S. Climate Science and Policy, Scripps Institution of Oceanography (SIO) at UCSD, 2022
- B.S., Environmental Systems/Earth Science, UC San Diego, 2019
Mitch Webster
Hossein Tavakoli
Mitch Webster
Mitch is the Marketing and Sustainability Research Associate at Clean Agency, where he helps develop and manage Clean’s brand and digital presence and assists with research projects. Mitch holds a Masters degree in Sustainability Management from American University in Washington, D.C., where he worked on a semester long research project with the WWF Markets Institute and consulted with a healthcare start up in Stockholm, Sweden.
Mitch has also had a strong presence in the digital marketing space for over 3 years. Before Clean, he worked with The Packaging School to help them grow their brand and student count both domestically and in targeted international markets using omni-channel marketing strategies.
Professional Experience:
- Supply Chain Research Consultant for WWF Market Institute – Codex Planetarius
- Market Research Consultant for Sina Care – Swedish digital healthcare startup
Business Strategist (Marketing) for The Packaging School
- Marketing and Sales Intern for The Packaging School
- Marketing and Business Development Intern for The Baltimore Bioplastic Project
Educational Background:
- M.S. Sustainability Management, Kogod School of Business at American University, 2023
- B.B.A., Marketing, Loyola University of Maryland, 2022
