Technical Assessment Case Studies

Allbirds aims to counteract the environmental effects of consumption by guiding consumers to make more informed and mindful choices for themselves and the planet. They achieve this through conscious choices in their materials, packaging, carbon footprint and end of life circularity.

 Allbirds was looking to support their sustainability goals with a better understanding of their supply chain and by identifying areas to prioritize sustainable decisions. 

Clean engaged internal AllBirds teams to support raw data collection, analysis, and verification, developing a multi-user product optimization tool and dashboard, based on Life Cycle Assessments of AllBirds products.

Mentioned in Forbes, the internal LCA tool allows AllBirds to analyze scenarios and estimate their product impacts based on material blends, manufacturing processes, manufacturing location, and more, for efficient sustainable decision making throughout their supply chain. 

Reformation is a leading sustainable fashion line growing at an incredible rate. They invest in green building infrastructure to reduce waste, water, and energy footprints, and support their workforce with sustainability training and growth opportunities.

Reformation was looking to quantify and communicate their product impacts.

 Clean pioneered early efforts to quantify and communicate impacts by creating a web-based tool based on a Cradle-to-Grave LCA performed by Clean. The tool, RefScale, shows consumers the carbon and water footprint of the product, and how impacts are reduced compared with most clothes bought in the US.  

Clean assisted in the verification of their data and gave Reformation confidence in their calculations. The company has expanded RefScale to be shown to all buyers and Reformation can now clearly communicate how their products and processes reduce impacts. 

Ettitude is a Climate Neutral certified lifestyle brand that specializes in organic bamboo bedding. From 2021 onwards, they have been measuring, reducing and offsetting the carbon it takes to make and deliver every Ettitude product,  by offsetting their emissions through sustainable bamboo reforestation in Nicaragua.

Ettitude was looking to quantify and communicate their bamboo product impacts versus traditional cotton bedding.

Clean conducted a Cradle-to-Gate LCA, collecting and analyzing Ettitude's data to compare their carbon and water footprint of bamboo to published results on cotton fabric.

The results were impressive:

An ettitude sheet set saves at 52% in GHG emissions over a conventional cotton sheet set; the savings is equivalent to charging 3,000 smart phones, or 3 gallons of gasoline.

An ettitude sheet set contributes up to 500x less in water depletion than a conventional cotton sheet set, which is equivalent to over 500 showers.

“Clean Agency leveraged their expertise to help us create an LCA tool fit for our business and desired outcomes.” – Hana Kajimura, Sustainability Manager, Allbirds

"At Nécessaire we are in business to make a positive environmental impact everywhere we can. Clean Agency has been an amazing partner in this effort. Seri and her team bring industry-leading knowledge to our ongoing impact efforts spanning climate, giving and recycling. In fact, we dont think about Clean Agency as an external partner - we think about them as an extension of our team. They will be with us for a long time." – Randi Christiansen, Co-Founder / CEO, Nécessaire

"The tools Seri and her team provided our company helped us navigate one of the worst periods for selling luxury products/services in history! I highly recommend Seri and Clean Agency for anyone concerned with driving business and creating revenues." - Erin Fleming, Director, Gia

“To me, the value of CLEAN over other consultants is that they deliver the technical expertise, but also in combination with a business perspective, working to identify business opportunities through marketing collaboration. And they are able to work in a way that is collaborative, to pull people along and build internal momentum for sustainability. It’s really the combination of the educational value, building literacy, and momentum, in addition to the actual work that they produce, that have provided a value to our business.” – Mike Desso, Director Safety, Health and Environment, Nestlé USA

“Clean Agency created an amazing presentation for us in a very short amount of time. Our goal was nothing short of revolutionizing the toy industry – creating new products and merchandising that have more impact with less packaging. The level of new thinking and quality execution exceeded my expectations. I can honestly say it was the best presentation we’ve made to this major retailer. The bar has been set very high by Clean Agency.” – Len Mazocco, Senior Vice President Creative, Global Toys, Disney Consumer Product

To the Clean Agency Team:    

 "Thank you for bringing your CA Sustainability perspective to our Global P&G group. It was a rigorous and eye-opening conversation and a great week for the team overall. You got tremendous kudos from the P&G team…so excited by the depth of conversation and your team's willingness to be challenged and respond with strong, informed thoughts...Thank you. Thank you. Thank you. One from the planet, one for our collective Chase family and the last and deepest from me." – Chris Lowrey, CEO & Chief Strategist, Chase Design Group