Marketing & Sustainability Communications - Case Studies

Mattel is a world leader in children’s toys, and most famously created the Barbie doll.

Mattel was looking to create a paper policy to respond to Greenpeace pressure about deforestation and fiber sourcing for Barbie products, and to reduce the risk of sourcing fiber from controversial sources.

Clean provided expertise in best practices for policy development and reviewed the draft policy for oversights and improvements.

The policy was publicly lauded by Greenpeace and Mattel established industry leadership on this issue.

Project POTICO is a unique partnership between a corporate sponsor, NewPage, and NGO, World Resources Institute (WRI), to create sustainable palm oil plantations on degraded lands in

Indonesia, preventing the clearing of virgin forests for palm oil production.

Project POTICO was looking to convey progress updates and publicize efforts of deforestation prevention to major stakeholders and the public.

Clean provided copywriting, design and programming to create promotional materials for the project, including a campaign microsite, presentations, and newsletters to convey progress along with other marketing services.

Clean’s work was essential in publicizing the effort to stakeholders and establishing POTICO as a great success.

Pelican is a multinational company that designs and manufactures multiple products in military, law enforcement, fire safety, and consumer entertainment.

Pelican was looking to identify sustainability frameworks to design their company development and strategy goals around as they grew in sales and recruiting.

Clean helped identify ESG and UN SDG goals as the most relevant frameworks for Pelican, then conducted stakeholder surveys and interviews to determine their priority areas in sustainability. We then messaged these goals on Pelican’s socials and website, and prepped for CSR reporting. After our engagement, Pelican's sustainability communications took flight!

Clean spearheaded the start of the company’s first ever CSR report, boosting sales and

recruiting in the early stages of Pelican's growth. Helping them kickstart their sustainability communications journey!

“Clean Agency leveraged their expertise to help us create an LCA tool fit for our business and desired outcomes.” – Hana Kajimura, Sustainability Manager, Allbirds

"At Nécessaire we are in business to make a positive environmental impact everywhere we can. Clean Agency has been an amazing partner in this effort. Seri and her team bring industry-leading knowledge to our ongoing impact efforts spanning climate, giving and recycling. In fact, we dont think about Clean Agency as an external partner - we think about them as an extension of our team. They will be with us for a long time." – Randi Christiansen, Co-Founder / CEO, Nécessaire

"The tools Seri and her team provided our company helped us navigate one of the worst periods for selling luxury products/services in history! I highly recommend Seri and Clean Agency for anyone concerned with driving business and creating revenues." - Erin Fleming, Director, Gia

“To me, the value of CLEAN over other consultants is that they deliver the technical expertise, but also in combination with a business perspective, working to identify business opportunities through marketing collaboration. And they are able to work in a way that is collaborative, to pull people along and build internal momentum for sustainability. It’s really the combination of the educational value, building literacy, and momentum, in addition to the actual work that they produce, that have provided a value to our business.” – Mike Desso, Director Safety, Health and Environment, Nestlé USA

“Clean Agency created an amazing presentation for us in a very short amount of time. Our goal was nothing short of revolutionizing the toy industry – creating new products and merchandising that have more impact with less packaging. The level of new thinking and quality execution exceeded my expectations. I can honestly say it was the best presentation we’ve made to this major retailer. The bar has been set very high by Clean Agency.” – Len Mazocco, Senior Vice President Creative, Global Toys, Disney Consumer Product

To the Clean Agency Team:    

 "Thank you for bringing your CA Sustainability perspective to our Global P&G group. It was a rigorous and eye-opening conversation and a great week for the team overall. You got tremendous kudos from the P&G team…so excited by the depth of conversation and your team's willingness to be challenged and respond with strong, informed thoughts...Thank you. Thank you. Thank you. One from the planet, one for our collective Chase family and the last and deepest from me." – Chris Lowrey, CEO & Chief Strategist, Chase Design Group